Sex scandal was free publicity , EA ever think that the less content in game & the £50 worth of day1 DLC might be a bit of a pisstake? Oh & the fact the Online Pass Fee has scared a few folk off . EA i think will see a massive drop of in its sports titles due to these factors in its 2011 series.
I believe that a 2 yr cycle & real improvements made not just a quick team colour & roster change rut they are in would see them sell better & save em some server fees .
Glad i fell out of love with these games in '06 & looks like the other games like BFBC2 & MoH with daft ViP codes will be next . Surely a constant $600mil loss a yr is saying somethings not working & 2011 sports titles will mean $1billion this yr due to the above reasons.